• Introduction
• Market Tutorials
• Market Definitions
• Reading Market Shares
• Reading Brand Shares
• Market Forecasting
  

Category Definitions.

Total Market Value.

The category definitions section allows the reader to determine what product segment categories the data covers. This allows the reader to view an exact snapshot of a market size. The "Total Market" category definition includes the value of the total U.S. market for each category in millions of dollars. The information is presented in U.S. dollars.

Percentage Change in Market Value.

The percentage change in sales ( "% Chg." ) gives the change in total market value from year-to year.

Dollar Change in Market Value.

The dollar change in market value ( "$ Chg." ) shows the difference in market value in U.S. dollars from year-to-year.

Distribution Channels by Value

Market data is broken down by retail channel where applicable. Data may be included from different sales channels to offer information of where sales are growing the fastest and the least. In general, you may see both a dollar value by channel or a percentage of sales by each sales channel within different market capsules.

Market Forecast.

Market Forecast.

Market forecasts shows the projected market value in future years. The information is highly variable and subject to change from year-to-year.

Percentage Change in Market Value ( Forecasts )

The percentage change in sales forecast ( "% Chg.") gives the change in total market value from year-to year.

Dollar Change in Market Value. ( Forecasts )

The dollar change in market value forecast ( "$ Chg.") shows the difference in market value in U.S. dollars from year-to-year.