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| Industry
Glossary |
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Data
Dictionary Services
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Industry
Glossaries:
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| Marketing |
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| | Sales | Category |
| | | Marketing |
| Price Point | Category | | | The price range at which a product, product line or service is for sale. | Marketing |
| Marketing Collateral | Category | | | Marketing collateral is brochures, flyers, letters produced by a marketing department or advertising agency to educate prospective customers about a business firm's products. | Marketing |
| CRM | Category | | | see Customer Relationship Management | Marketing |
| Customer Relationship Management | Category | | | The process of using technology and business process engineering to enhance customer service and support by streamlining operations. | Marketing |
| Sales Per Square Foot | Category | | | Sales Per Square Foot is an important retail industry barometer that measures the efficiency of sales to the amount of retail square feet per store. | Marketing |
| Retail | Category | | | | Marketing |
| Merchandise | Category | | | Merchandise is goods available for sale in a retail store, a mail order firm, or internet merchant. | Marketing |
| Loss Prevention | Category | | | Standards and procedures placed internally by a retail store to prevent merchandise theft by customers and employees. | Marketing |
| Advertising Allowance | Category | | | A payment or cash discount offered by a manufacture to a retailer to encourage the retailer to advertise or display the manufacturers product. | Marketing |
| Base Price | Category | | | see List Price | Marketing |
| List Price | Category | | | The price of one unit of the product at the point of resale to a customer. | Marketing |
| Brand | Category | | | A name, term, symbol, or design that specifically identifies a manufacture or service providers product or service for the customer. | Marketing |
| Brand Licensing | Category | | | Involves a company buying the rights of highly identifiable brand from another company to be used to identify other similar or dissimilar products. | Marketing |
| Brand Manager | Category | | | A brand manager is responsible for developing effective marketing programs to stimulate sales and maintain interest for a company's product. | Marketing |
| Brand Mark | Category | | | The part of a brand that appears as a symbol, design, picture, distinctive lettering or distinctive color that clearly identifies a brand. | Marketing |
| Break Even Point | Category | | | The level of production output at which revenues equals costs. | Marketing |
| Cooperative Advertising | Category | | | Advertising in which a manufacture and retailer share the cost burden of advertising. | Marketing |
| Target Market | Category | | | A group of customers a company identifies through market segmentation whom a seller aims marketing and selling efforts. | Marketing |
| Trademark | Category | | | A brand that is legally protected through the U.S. Patent and Trademark office. | Marketing |
| Market Penetration | Category | | | Market penetration is an indicator how many units entered and were sold in the market in a given market, geographical area, country, or customer group. | Marketing |
| Marketing Strategy | Category | | | A plan or tactic used to market products and services to customers more effectively than competitors. | Marketing |