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Industry
Glossary |
Data
Dictionary Services
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Industry
Glossaries:
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Broadcasting |
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| Affiliate | Category |
| | Broadcasting |
| Barter | Category | | A compensation arrangement between a television station or a network and the owner of a syndicated program. The owner of the show splits the associated ad revenues with the network or the station on which the show is aired. | Broadcasting |
| Day Parts | Category | | Segments of a broadcast programming schedule including "early morning (6 a.m. to 9a.m.), daytime (9 a.m. o 4 p.m.), earklly fring (3 p.m. to 5 p.m.), early news (5 p.m. to 6:30 p.m.) , prime time (7 p.m. to 11 p.m.) and late night (11 p.m. to 6 a.m.). | Broadcasting |
| Makegood | Category | | Airtime given free of charge to compensate an advertiser for shortfalls on minium ratings guarantees for specific network programs. This situation may also arise from a station error , preemption, or programming change. | Broadcasting |
| Must-Carry | Category | | Mandatory carriage of a local TV signal by cable or DBS. The FCC requires each station to elect either "must-carry" or "retransmission consent" . Weaker stations will typically opt for "must carry" | Broadcasting |
| National Spot | Category | | Advertising market where national advertisiers buy ads in selected local markets through local media. | Broadcasting |
| Retransmission | Category | | A requirement for cable operators to obtain consent of a commercial TV station owner before broadcasting their local signals. Every three years cable operators must negociate terms of carriage with TV stations that elect retransmission consent (instead of "must-carry"). | Broadcasting |